yardstick

yardstick
yardstick yard‧stick [ˈjɑːdˌstɪk ǁ ˈjɑːrd-] noun [countable]
something that you use to compare another thing with, in order to judge how good or successful it is:
yardstick of

• Is profit the only yardstick of success?

• The annual percentage rate is the best yardstick to use when comparing the costs of the different forms of credit.

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yardstick UK US /ˈjɑːdstɪk/ noun [C]
a standard used to compare similar things in order to measure their value or success: a yardstick for sth »

The firm uses the index as a yardstick for measuring itself against competitors.

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Productivity is not the only yardstick of success.


Financial and business terms. 2012.

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